Perdele Luxury – Complete redesign, online store, advanced features and Android application

Perdele Luxury benefited from a comprehensive redesign, development and optimisation process, through which the existing platform was modernised both visually and functionally, with an emphasis on user experience, professional product presentation, easy mobile usability and the transformation of the catalog into a modern commercial platform.
A complete interface redesign was carried out, adapted to the premium Perdele Luxury identity, with dedicated optimisations for desktop, tablet and phone. The page structure, menus, navigation, category display, product cards, individual product pages, interactive elements and the presentation method of commercial information were improved.
The product catalog was expanded and optimised by implementing advanced features such as product search and filtering, sorting, Quick View, wishlist, product comparison and shopping cart. Users can thus more easily find, save, compare and manage the products of interest.
For products with multiple photos, the gallery and image changing system was improved so that the user can view multiple perspectives of the same product. Slideshows, galleries and carousels were optimised including for mouse drag and swipe interaction on touch screens, offering a natural experience on both desktop and mobile devices.
An interactive/configurable calculator was also implemented, intended for calculating or estimating products based on dimensions and available options, simplifying the configuration process before an enquiry or order.
The commercial flow was improved through a shopping cart and dedicated forms for ordering, requesting a quote and transmitting the necessary data, so that visitors can more easily move from consulting products to contacting the company and placing an enquiry.
Individual product pages were also improved, including the presentation of images, titles, descriptions, prices, units of measurement, codes and relevant information. Products with insufficient titles or descriptions were optimised through clearer, more professional and attractive phrasings, adapted to the product type.
The catalog was reorganised into a clear structure of categories and subcategories for curtains, linen curtains, voile and decorative curtains, draperies, blackout draperies, velvet draperies, hanging systems, tracks and rods, WAVE system, accessories, ruffing tapes, hooks and gliders, tassels and tiebacks, decorative magnets, decorative trimmings, tablecloths, bed linen, colour palettes and other textile products.
Important attention was paid to the mobile experience. The catalog, product cards, images, filters, sorting, menus, buttons, forms, galleries and interactive elements were adapted for small screens so that the platform can be used comfortably directly from the phone.
The project also included the optimisation of structure and content for SEO, by improving titles, descriptions and content organisation, developing and optimising category pages and consolidating relevance for the services and products offered in Timișoara and Timiș County.
Conversion-oriented elements and visitor interaction were also integrated and optimised, including CTAs, requesting a quote, scheduling a visit and live chat, so that users have multiple quick ways to contact Perdele Luxury.
Complementing the web platform, the Perdele Luxury Android app was also created, integrated with the company's online ecosystem, for accessing services and content from mobile devices.
Through all these interventions, Perdele Luxury has evolved from a simpler presentation and catalog platform into a much more complete digital solution, which combines premium brand presentation, expanded product catalog, online store features, interactive tools, mobile optimisation, SEO, commercial forms and an Android app, offering a modern and coherent experience to users across all devices.

Desktop and mobile demonstration

▶Desktop representationEnlarge video

▶Mobile representationEnlarge video

Photo gallery