Online management and promotion for Alexandra Masaj Terapeutic Timișoara

The project was carried out for the development and administration of the online presence of the Alexandra Masaj Terapeutic Timișoara service, through a digital promotion and administration system conducted within a monthly subscription.

The first stage of the project included the creation of the Facebook page "Alexandra Masaj Terapeutic Timișoara", the configuration of the visual identity and the preparation of the graphic elements necessary for a professional presence on the platform. Custom visual materials were created for the profile picture and cover photo, adapted to the services offered and the brand identity.

Monthly administration includes the management and optimisation of presence on the OLX and Publi24 classified ads platforms. The ads are analysed and optimised in terms of presentation, titles, descriptions, images and promotion method, and their activity is constantly monitored to identify improvement opportunities.

On OLX, ads for massage services were managed, and elements such as views, interactions, publication duration, reactivation and promotion of ads were monitored. On Publi24, automatic reposting mechanisms were also configured and managed, with monitoring of the frequency and status of the ads.

An important component of the project is the creation of original advertising materials, adapted to the promotion channels. Custom images were created for social profiles and visual materials intended for the promotion of therapeutic and relaxation massage services.

For the video component of the campaign, custom video materials and Reels were created, using Google Flow for the generation and development of visual content intended for promotion. The materials were designed according to the promoted services and the specific format of social platforms, so that the content could be used in online promotion campaigns.

The entire project is continuously administered within the monthly subscription, which allows the updating of materials, optimisation of ads, monitoring of activity and adaptation of advertising communication according to the needs of the project.

Services and activities included

Creation of the business Facebook page;

Configuration and administration of the Facebook page;

Creation of the custom profile picture;

Creation of the custom cover photo;

Creation of graphic materials for promotion;

Optimisation of OLX ads;

Optimisation of Publi24 ads;

Administration and monitoring of ads;

Configuration and management of automatic reposts on Publi24;

Continuous monitoring of ad activity;

Creation of advertising video materials;

Creation of custom Reels;

Use of Google Flow for video content production;

Adaptation of materials for promotion on social networks and classified ads platforms;

Continuous administration and optimisation within the monthly subscription.

Delivered result

The project integrates social media presence, classified ads platform promotion, graphic material production and video content production into a single service, with continuous administration and monitoring.

Thus, the promotion activity is not limited to publishing some ads, but includes the permanent management of promotion channels and the development of new materials to support the advertising campaign.

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